kira devashi

founder from Silicon Valley

This is one of the most brutally honest business books I’ve read in years. While most startup advice is sanitized and idealistic, this book talks about leverage, power dynamics, and real-world decision behavior. Even if you don’t follow every tactic, understanding them gives you a strategic edge most founders never develop

Ryan Smith - Y Combinator

Sharp, uncomfortable, and highly practical. The author understands how money actually moves through negotiation strength, information asymmetry, and calculated positioning. It reads less like theory and more like a playbook for high-pressure deal environments

Emily - Tech Founder

This book blows up the nice myths about success. It pushes you to think about incentives, timing, and competitive psychology in a way that most business books don’t. I didn’t agree with everything, but it made me think about how influence and advantage really work in fast-growth markets

Seghal.M - CMO

In terms of persuasion and behavior, this book is very enlightening. It dissects the way attention, authority, and value can be engineered. Marketers who read this book will not only know how to sell but also why people say yes

from the Author of one of the best-selling self-help books (The New York Times)

Controversial, provocative, and highly insightful. This book is part of a select group of books that inspire debate and offer practical frameworks. Whether you see it as a warning manual or a strategy guide, you will not read it in a passive manner – and that’s what makes it so important

K.s rana - founder

wow, read multiple self-help, finance, and business books. but this one is harsh, i thank god that I read this before people knowing the tricks and plays this book gave and i use it in early stage of my business and this book is playbook to play with human emotions, industries, selling, marketing, what to sell and how to sell . if someone get this book in their early 20s to mid 30s they will be rich in no time, if they play all the tricks right . great book